What Are The Best SEO & Copywriting Tools To Use? (And What To Avoid)

Content Goodies

So, you’re probably already aware of search engine optimisation (SEO) – but how do you actually become a master at SEO? What tools can you use to strengthen your place in the world of the web?

One thing comes to mind – keyword-rich copywriting!

You can write a fantastic home page or a well-researched blog post, but without keywords and copy that’s well-searchable on the all-mighty Google, you won’t get very far. A high-quality piece of content, no matter how entertaining, can still fall flat when it comes to SEO.

But don’t fret! This isn’t the end, now is not the time to throw in the towel. There are many ways you can improve your copywriting and create great content that’s incredibly searchable.

Some simple things to remember when writing your copy are to:

  • Use well-researched keywords that are naturally woven into your content. Keywords shouldn’t be forced into the content. Content optimized specifically for SEO should stay user-friendly, readable, and entertaining. Ensure all the keywords you use flow naturally and go unnoticed to the untrained eye.
  • Headings and subheadings optimized for search engines will give you a massive boon for getting Google’s attention. What do we mean? Break up your large paragraphs with headings and subheadings, and include natural keywords in them.
  • Take advantage of your meta titles and descriptions. By writing a concise and accurate meta description and title, you’ll not only give your audience a little taste of what’s to come, but you’ll also be able to include the main keywords for Google.

Okay, but these are essential tips for enriching content with keywords. How do you become an SEO copywriting genius?

By using some of the best tools out there.

Sure, we can all write our content and publish it, but by using helpful SEO and copywriting tools, we can improve the content and improve it for our audience, Google, and our business.

Today we’ll look at some of the best SEO and copywriting tools out there and some of the tools you should avoid if you want to maintain a high standard and avoid any headaches.

The Best SEO And Copywriting Tools

Every great artist needs great tools.

That’s just a fact.

The tools we use help shape our work, and by taking advantage of some of the best SEO and copywriting tools, we will provide people with high-quality content that meets all of their needs.

3 SEO tools that make keyword research a breeze

Keyword research is essential for all content. Whether that’s your home page, a blog post, or a landing page. You need good keyword research to help you get noticed online.

But keyword research can sometimes be an absolute headache, so we’ve found three tools to help you overcome any keyword trouble.

Let’s take a closer look – shall we?

       1.  Surfer SEO

Surfer SEO claims you can use their tool to get your business to the top of Google with less than 30 minutes of optimization.

Is this true – surely not!

We like Surfer and currently use it for content writing and website copy. It’s a handy tool that makes keyword research as easy as possible. You can research keywords, find related keywords, and figure out the best ranking keywords for your niche or content topic.

Not only this, but Surfer also helps you optimize your content in a content editor. It helps ensure that your content is written correctly for the search engines and has all the keywords you wanted in it.

It scores your content, so you know how well it will perform on Google and how easily your audience finds it. It also has a content strategy tool which is ideal for helping you sort out the content you want to write for your business.

We’re not sure how true the thirty minutes part is, but it’s definitely a tool that will help you improve your ranking online.

       2.  SEMrush

SEMrush is there to help you grow organic traffic with their easy-to-use SEO tools. It’s a great tool to get involved with if you’re interested in finding a way to uncover millions of keywords and run SEO audits on your website.

SEMrush lets you figure out how well your entire website is doing in terms of SEO. It also comes with many other great tools, including content marketing tools that let you find suitable topics for your audience and market research tools that allow you to analyze your traffic and discover gaps in your keywords and backlinks.

With ten million marketers already invested in SEMrush, it’s a great tool to add to your arsenal if you want to make your mark on the world.

       3.  Ahrefs

Audit your site, analyze your competitors and find all the right keywords for your content, thanks to Ahrefs.

Just like SEMrush and Surfer, Ahrefs offers a range of tools that help marketers and writers create masterpieces.

Whether you’re only starting to delve into the world of copy or you’ve been at this SEO game for some time, you’ll find it a lot easier with some SEO tools.

We can’t give you any answers if you’re wondering which one to choose or whether you should look for a different option. Everybody is unique and has other preferences and needs, so we’d advise trialing as many tools as you can to find the perfect choice for you.

3 tools that make copywriting easier

We’ve talked about some fantastic SEO tools you can use to your advantage, but what about the actual writing aspect? You know, the words and sentences – all that descriptive magic!

To help you write exciting and valuable content, here are three simple tools we love to use to ensure all our clients get the highest quality of content possible.

       1.  Grammarly

Grammarly is a tool that everybody should use. No matter how often you read over a piece of content, you might miss a spelling mistake or two – we all do. This is why using an excellent tool like Grammarly to double-check your work for you is a great idea.

This grammar-checking tool scans your work for you and lets you know if you have any spelling mistakes, grammatical errors, or even some conciseness issues. Grammarly will highlight it for you so you can fix it with ease.

Plus, Grammarly also checks all content for plagiarism so you can ensure your work is always 100% original content.

       2.  The Hemingway App

This free-to-use tool is exactly what every writer needs to keep track of how readable and user-friendly their writing is. By putting your work into this app, you can see your readability score – anything below an eight is fantastic!

But, you can also use it to highlight hard-to-read sentences and show you simpler alternatives to your words.

       3.  CoSchedule Headline Analyser

Another fantastic free tool is the CoSchedule Headline Analyser. This tool is excellent for helping you develop exciting headlines for your audience. It’ll score your headlines and let you know what parts of your headline are too complex or hard to read.

The headline analyser also allows you to see what kind of words you’re using in it and whether or not it’ll rank high on the search results.

What tools should you avoid?

We’ve already discussed several tools you should use for your copywriting and SEO work, but what about tools you should stay away from?

Our team has used many tools over the years, but when it comes to SEO tools, we’d advise staying away from Buzzsumo.

Not only is this tool overpriced, but its features don’t work very well, and their customer service isn’t very helpful when it comes to troubleshooting issues. When we used Buzzsumo, we even had difficulty finding tutorials to help us understand how to use the tool’s different features.

Definitely one we’d advise you to stay away from.

Another tool our team tends to avoid for content creation is AI tools. We don’t really get along very well with AI copywriting tools: they really don’t provide you with high-quality content.

Most AI tools produce low-quality, uninteresting and mediocre copy that is only good as a basic outline or starting point.

If you want a tool to help you come up with a few ideas for blogs or overcome your writer’s block, then AI tools are a perfect choice, but if you’re looking to rely on them solely for your copy, we’d recommend steering far away – unless you only want to see the bottom of the search results.

I hope this selection of SEO and copywriting tools have helped you find something that will improve your copy and enhance your presence online!

This is only a very small list of the types of tools out there because there are thousands of tools, some probably even better than these. Companies are also coming up with new tools every single day, so in a couple of weeks, we might have another remarkable tool to add to our supply.

If you’ve found any fantastic tools recently, I’d love to hear about them – I’m always looking for ways to improve my copy and processes!

Want to add a new tool to your arsenal and learn how to write your own copy for your website with easy to follow templates and guides?

Check out The Content Goodies Copywriting Accelerator Pack to get everything you need to write premium content for your website or your clients’ websites. 


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